Marketing

Which three kpis should marketing directors require from linkedin micro-influencer pilots to forecast six-month pipeline value?

When I run pilot campaigns with LinkedIn micro-influencers, my primary objective is not just to generate likes or impressions — it’s to build a predictable pipeline that feeds revenue teams over...

Read more... →

Après-ski guide: soirée bowling dans les alpes du sud at briançon

I’ve spent enough winters in the Alps to know that après-ski doesn’t always mean crowded bars and loud DJs. Sometimes you want a relaxed, playful evening that brings together friends, family,...

Read more... →

How can marketing directors run a six-week Leader Agency growth sprint on LinkedIn to generate 200 qualified b2b leads?

I’m going to walk you through a practical, six-week Leader Agency growth sprint on LinkedIn designed to generate 200 qualified B2B leads. This is a hands-on plan I’ve used and refined with...

Read more... →

Which metrics should marketing directors require from micro-influencer pilots to forecast six-month b2b pipeline value?

When I run a micro-influencer pilot for a B2B program, my primary question is never "How many likes did we get?" — it's "How many qualified opportunities will this generate for our sales team over...

Read more... →

How can marketing directors run three low-cost experiments to validate product-market fit for subscription saas before 1,000 users?

I’m often asked by marketing directors at early-stage SaaS companies: “How can we validate product-market fit (PMF) without spending a fortune or waiting until we have thousands of users?” Over...

Read more... →

How to run a six-week leader agency growth sprint that increases qualified b2b leads on linkedin by 30%?

I’m going to walk you through a practical, six-week growth sprint I run at Leader Agency that reliably increases qualified B2B leads on LinkedIn by at least 30%. This is a hands-on...

Read more... →

Which three metrics should marketing directors prioritize to cut b2b lead cost by 40% on linkedin

When I first set out to drive down B2B lead costs on LinkedIn, I assumed the answer would be a long checklist of tactics: better creatives, more audience segmentation, shifting budgets between ad...

Read more... →

What exact low-cost ad creative tests should subscription saas teams run to double trial-to-paid conversion

I used to think that scaling trial-to-paid conversion required big ad budgets and fancy agencies. After running dozens of experiments at Leader Agency and with founders I mentor, I learned the...

Read more... →

How to design a low-cost ar customer experience for retail that boosts conversion by 15%

Augmenting reality (AR) no longer needs to be an expensive, bespoke project reserved for big brands. Over the last few years I’ve designed several low-cost AR experiences for retailers that...

Read more... →

How can marketing directors use linkedin sales navigator and micro-influencers to generate 200 qualified b2b leads in 60 days?

Reaching 200 qualified B2B leads in 60 days sounds ambitious — because it is. Yet having piloted high-velocity outreach campaigns and combined platform precision with human influence, I know it’s...

Read more... →